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When we started working on the open source movement,

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it was because we said,

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hey, this is a really important thing

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that nobody is paying attention to it.

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But we sold a lot of books because we told the big story that mattered

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to all those communities that we made them proud of who they were,

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we made the world know who they were,

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and it was great marketing for us,

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it was great because we were helping others

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and we helped our own business.

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Web 2.0, a lot of people don't realize this,

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but the reason why we started that marketing campaign was

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because after the dot-com bust a lot of our customers were

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out of work and we actually had our strategic goal in 2003

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to reignite enthusiasm in the computer business.

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We basically - we went out there and we told a big

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story that was designed to help other people and,

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sure, it helped us build our business as well.

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Clearly I have been doing that in areas like open government,

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I'm looking at healthcare,

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I'm really interested in that.

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But there is another element of that idealism that I want to

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share and I want to start with a talk I gave in 2008 called

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"Why I love hackers" and that was at our EmergingTechnology Conference

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and in that talk I gave,

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I read a poem and you can't really see in the background,

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it's a painting by Delacroix in the background

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of Jacob wrestling with the Angel.

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It's a biblical story.

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And the poem by Rilke is about how the wrestlers of the Old Testament

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would go wrestle with the Angel and they knew they couldn't win.

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But they got stronger by wrestling with the Angel

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and it's a wonderful line from Rilke he says,

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what we fight with is so small,

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and when we win it makes us small.

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What we want is to be defeated decisively

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by successively greater beings.

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And I love that and I said - so I told this and it

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was funny because the reaction from the audience

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was people love to be challenged with idealism.

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They love to be challenged to do stuff that matters and

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so in the last - ever since I gave that talk I've really

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just been focusing on that just like I don't care what

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you do something that matters to you more than money.

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That's a great way to succeed.

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But even if you don't succeed,

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the world will be in a better place and that's what

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you should think of as an entrepreneur and you should

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think about working on things that are hard.

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Remember that what we fight with is so small

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and when we win it makes us small.

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Find hard problems.